RFM+ Seeing Loyalty Through a Sharper Lens ( Founders Voice )
RFM+ Seeing Loyalty Through a Sharper Lens ( Founders Voice ) The Pain Point Nobody Wanted to AdmitIn my early days leading retail distribution, we celebrated “big campaigns” like hunters celebrating every shot. But the truth? Most of those campaigns wasted money on customers who were never going to come back. We did not pay […]
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